The Ford World Headquarters building will be one of three live broadcast locations for the F-150 Lightning electric truck debut on May 19. Signaling the importance of the F-150 to the Blue Oval brand, workers in Dearborn have been busy covering the HQ building’s glass with a 64,000-square-foot projection screen for the event.
Ford is a huge presence in the Detroit metro area, so when anything odd happens at the company’s 12-story headquarters building, called the Glass House, it can cause quite a stir. So when The Detroit Free Press
Since then, it has been all but confirmed that the screen will be used to livestream the F-150 Lightning reveal, to be simulcast at Ford headquarters, New York’s Times Square and on the Las Vegas Strip. The timing is just too perfect for it to be anything else.
However, the significance of using the HQ at One America Road (that’s its real address) cannot be understated. Automakers typically hold their reveals at auto shows
However, the F-150 has been America’s best-selling vehicle for 40 years, and the Lightning represents a paradigm shift for America’s work truck. It is perhaps an even bigger philosophical leap than the Mustang Mach-E
The F-150 Lightning will debut at 9:30 p.m. ET May 19, and if you can’t be on location in Dearborn, NY, or Vegas, it will also be livestreamed on Ford social channels.