It looks likeis getting serious about the Trailsport name. Last July the company for the name itself. Last month, it for the logo that will accompany that name.
The logo, discovered by, shows a mountain range with the word “Trailsport” in stylized letters below it. It actually bears a resemblance to the recently unveiled logo, which depicts an even taller mountain. Read into that what you will.
The filing describes usage on “Land vehicles, namely,, automobiles, trucks, and structural parts for the foregoing.”
When we took theto Honda’s Mojave Desert proving grounds recently, a Honda spokesperson told us that the HPD package it was equipped with was a toe dipped into the popular (and profitable) realm of off-road accessories.
It was too late in theproduct cycle to add a new suspension, as the rest of the car would have to be re-engineered around them to meet Honda’s standards. However, that didn’t mean future vehicles couldn’t be designed with more off-road capability in mind.
When weside-by-side, a powersports spokesperson said the company has seen excellent sales in that division due to the pandemic. Customers are buying vehicles that can take them further and further away from civilization. The automotive division could be taking some notes.
Whether Trailsport will replace or complement HPD accessories remains to be seen. Nor do we know whether the name will apply to add-on equipment, à la or TRD and Mopar catalogs; upmarket factory trim levels for and Ridgelines, like Wilderness label; or completely new models. All we can say for sure is that Honda appears to be exploring a label geared towards a more rugged lifestyle.