For most of the period from the middle 1950s through the late 1990s, the Lincoln Marks were the most expensive cars Americans could buy from the Ford Motor Company. During the 1970s, the M ark III
The list price on this car started at $8,640, which amounts to something like $61,445 in 2022 bucks. That was quite a bit less than the $10,634 Mercedes-Benz 280 SEL 4.5
Power ratings had just gone to net rather than gross numbers
Runs on regular gas!
This car clearly spent quite a while, probably at least a couple of decades, sitting outdoors in the harsh Colorado climate. The seat upholstery is deeply irradiated.
The padded vinyl roof didn’t fare well beneath the sun.
Someone has torn apart the dash, but you can still see the classy Cartier clock hiding in the wreckage.
There’s some rust, enough to scare off anyone who might have been interested in performing a restoration.
The Continental Mark IV’s main rival was the Cadillac Eldorado, which was slightly smaller and (marginally) less packed with bling.
The ’72 Imperial LeBaron was cheaper and boasted one more horsepower than the Mark IV, but seemed stodgy next to the devil-may-care Lincoln.
More than 8,000 owners of that luxury car switched to Continental for ’71.