Eddie Gossage, the former president of Texas Motor Speedway, has died. He was 65.

Speedway Motorsports shared the news Thursday night on behalf of the Gossage family.

“Today, we have lost one of the world’s biggest race fans,” said Speedway Motorsports President and CEO Marcus Smith. “From his legendary promotions to the lasting relationships he developed throughout the sports and entertainment industries, Eddie Gossage meant so much to the world of motorsports. On behalf of our Speedway Motorsports teammates across the country, our hearts go out to his many friends and his beloved family.

“We are praying for his wife, Melinda, daughter Jessica, son Dustin and daughter-in-law Lauren during this trying time, as well as his grandchildren Lyra, Evelyn and Oliver. We know the children were the light of his life.

“Eddie’s career spanned 32 years promoting major events at Charlotte Motor Speedway and supporting my father, Bruton, with the iconic showplace that is Texas Motor Speedway,” Smith added. “His impact in our sport will be felt for many years to come. We repeat one of Eddie’s favorite sayings often. ‘If we don’t make a big deal out of it, nobody else will.’ He lived that mantra every day at work developing creative publicity stunts, pre-race shows and over-the-top entertainment.”