Penske Entertainment and Fox Corporation, the parent company of FOX Sports, have announced that FOX has acquired a one-third interest in Penske Entertainment, including both IndyCar and the Indianapolis Motor Speedway.
The partners said the investment is expected to bolster the following initiatives:
- Innovative and industry-leading racing and entertainment events
- A hyper-engaged digital strategy and immersive content focus
- Enhanced promotion and star-building opportunities for NTT IndyCar Series drivers
Today’s announcement also includes a multi-year extension of IndyCar’s media rights with FOX Sports.
“This partnership is built on long-standing trust and a shared vision for the future,” Roger Penske said. “FOX sees the incredible potential across our sport and wants to play an active role in building our growth trajectory. Lachlan Murdoch and his team, starting with Eric Shanks, are committed to our success and will bring incredible energy and innovation to IndyCar.”
FOX Sports acquired IndyCar’s media rights in 2025, bringing fresh promotional resources and significantly larger reach to the series. This year’s Indianapolis 500 on FOX averaged 7.01 million viewers, a 41 percent increase over the previous edition and a 17-year high. So far, the 2025 NTT IndyCar Series season is averaging a 31 percent increase in viewership year-over-year.