When a pack of Formula 5000 cars bellowed into life on Friday, Sept. 26, 1975, somewhere around 1:15pm PT, then rumbled out of the pits to embark on their 80-second, 90mph route around the streets of downtown Long Beach, it was the penultimate step in a dream sequence initiated, devised and delivered by California-based Englishman, Chris Pook.

The growl of those 302cu.in Chevys (and a couple of Dodges) rattled the glass of pawnshops and (somewhat disguised) porn shops, and by the end of Sunday, a run-down Southern California city whose main claims to fame had been harboring a 40-year-old ocean liner and building brand-new airliners now also had itself an auto race. This noisy curio, not quite in the shadow of the Queen Mary and not quite under the flightpath of McDonnell Douglas, attracted 65,000 people over the three days, according to the media. And this was a mere curtain-raiser. In six months, the same temporary track would host the third round of the 1976 Formula 1 World Championship.

Pook had moved to Southern California in 1963, and by ’73 was a high-flying travel agent, with the accounts of the San Diego Chargers, California (now LA) Angels, Oakland Athletics and LA Sharks sports franchises. And when he also landed the account for the Long Beach Convention and Visitors Bureau (LBCVB), he swiftly learned that the city was in need of a major boost.

“Long Beach was in trouble in the late ’60s and early ’70s,” says Pook (above). “Having lost its oil revenues, it decided to become a tourist and convention destination. The problem was that it had no decent quality hotels. It had motels for the Navy and ship-building boys, but that was it.

“I said to the LBCVB guys, ‘It’s going to take you years to establish this as a trade show and convention area. You’re a hidden destination.’ They agreed and asked what could be done, and I said, ‘You need to do something outrageous like Monte Carlo did to compete with Nice and Cannes: they came up with the Monaco Grand Prix. Why don’t you just copy them?!’ And the long and the short of it, that’s how the race came about.”

If that was a wild idea, Pook was also a realist: to get people even v aguely interested, he would need support from someone with the credibility and status to make skeptics listen. So he approached Dan Gurney, only recently retired from driving and neck-deep in team ownership and overseeing engineering at his All American Racers outfit. Pook couldn’t have picked a more suitable figure: of course the ever-adventurous Dan was intrigued by the idea of a SoCal street race.