Much has been written about the new golden age for sports car racing over the past two years, as the convergence of LMDh and LMH has taken off. FIA World Endurance Championship and IMSA WeatherTech SportsCar Championship races are attracting record numbers of fans watching on TV, online and trackside with each passing season, and Stateside, both the Rolex 24 At Daytona and Mobil 1 Twelve Hours of Sebring have produced big numbers to kick-start 2025.This, in theory, should bode well for the WEC’s trip across the Atlantic in September for its six-hour Lone Star Le Mans event at Circuit of The Americas.

The WEC has had a strange relationship with the U.S. since the inaugural race at Sebring back in 2012. There have been stops and starts, with the ACO and FIA’s premier sports car championship bouncing between Florida and Texas over the past 12 years, all the while struggling to build and maintain a substantial audience.

Shifting broadcast deals and changes to the venue and dates have been the main culprits, as IMSA’s growth through the DPi era and into GTP testifies there’s a real appetite for endurance sports car racing in America. The future of the world championship in the U.S. is looking increasingly bright though, it seems, as COTA pushes to build on last year’s event and carve out a long-term future for the WEC in Austin.

At a foundational level, the WEC now forms part of a wider strategy by COTA’s management to create four key pillars to the circuit’s annual schedule. The circuit currently welcomes Formula 1, MotoGP and NASCAR each year, and its VP of Motorsports, Andy Soucek, is hoping that securing the future of the circuit’s WEC event will provide a good cadence and momentum from spring to fall into the future.