Leave it to IMSA veteran Tommy Milner to turn the most heated and unforgettable moment of the Rolex 24 At Daytona into a positive.

The factory Corvette Racing by Pratt Miller driver’s encounter with BMW and Paul Miller Racing’s defensive line in the final hours of race – eventually won by Ford – ultimately led Milner to open the sliding window on his Z06.GT3.R, extend his left arm, and give Augusto Farfus the middle finger as the BMW was ordered to pit lane for a drive-through penalty for his egregious blocking of the GTD Pro race leader.

Caught on the NBC broadcast, Milner’s delivery of the bird to his Brazilian protagonist became an instant meme that helped Pratt Miller to generate 2.7 million views across its social channels. It also created an opportunity for Milner and artist Abel Toth to collaborate on a bird-themed t-shirt