A major new fundraising initiative for the Motorsports Hall of Fame of America begins in a big way Tuesday, April 2, with the rare opportunity for a winning auction bidder to have a one-on-one lunch with General Motors President Mark Reuss (pictured above).

This truly priceless and unique, behind-the scenes experience takes place on Wednesday, July 24, 2024, at the GM Global Tech Center in Warren, Michigan, and will be followed by Reuss and the winner touring the annual Employee Car Show celebrating the 60th anniversary of select GM A-body cars like the Pontiac GTO, Chevelle SS and Olds 442.

The auction is available exclusively on automotive auction industry leader Bring a Trailer (BaT) and takes place from next Tuesday, April 2 through Tuesday, April 9th. The winning bid for this no-reserve auction, including the BaT buyer’s fee, will be donated to the Motorsports Hall of Fame of America (MSHFA), which is operated by a 501(c)(3) nonprofit foundation. The MSHFA’s mission is to honor its “Heroes of Horsepower” inductees and their winning American motorsports accomplishments and to preserve their legacies for generations to come. To create a BaT account in advance of the April 2 auction posting, please click on BringaTrailer.com


“The Motorsports Hall of Fame of America is an important organization to me and enthusiasts everywhere,” Reuss said. “I’m honored to be a part of this event, and excited for the auction winner to experience our Employee Car Show, which is always a very special and enjoyable day at GM.”

A high-performance motorsports enthusiast and strong supporter of the MSHFA, Reuss most recently inducted the MSHFA Class of 2023’s Sports Cars enshrinee Zora Arkus-Duntov, the late “father” of the Corvette and Corvette racing. A mechanical engineer, Reuss began his career with GM as a student intern in 1983, ascending through the global automotive giant to the position of President in 2019. As President, Reuss has overseen some of the most exciting racing programs in the corporation’s long history, including the introduction last year of Cadillac’s championship-winning IMSA GTP hybrids and the popular “Garage 56” NASCAR Chevrolet Camaro entry that stole the show at the 2023 24 Hours of Le Mans.

The Reuss one-on-one luncheon auction is the first of several blockbuster online fundraising initiatives the MSHFA is introducing this year. Established in the late 1980s and fresh off its 36th Annual Induction Celebration presented by Toyota Racing earlier this month, the MSHFA, as a nonprofit, is largely dependent on donations – which are typically tax-free – from individuals and organizations for its annual operating budget. The MSHFA Museum is located on the grounds of Daytona International Speedway (DIS), just outside of the NASCAR Turn 4 tunnel on International Speedway Blvd. (ISB) in the DIS Ticket & Tours building and greets more than 150,000 guests annually.

“We are deeply indebted to Mark and to Bring a Trailer for making this possible,” said MSHFA President George Levy. “For any motorsports fan or automotive supplier, this is a once-in-a-lifetime opportunity to spend one-on-one time with one of the industry’s truest and most powerful enthusiasts.”

The GM Global Tech Center, which just underwent a major renovation, adds to the truly special luncheon experience with Reuss. Designed by renowned architect Eero Saarinen, the campus opened in 1956 and houses the GM Design Auditorium, alternatively known as “The Dome.” The vast majority of GM vehicles developed since the mid-1950s have started life at this location, and the campus functions as an innovation center for automotive engineering, design, and technology.

The GM Employee Car Show, which is held annually around the scenic 23-acre lake located on the Tech Center campus, is closed to the public, but the winner will join Reuss after the lunch for a tour and viewing of the legendary GM A-body classics on display.

To create a BaT account in advance of the MSHFA Reuss Luncheon auction posting on April 2, please click on BringaTrailer.com.