NASCAR has announced the formation of an in-season tournament that will take place in 2025 with its new broadcast partners Amazon Prime Video and TNT Sports, and award $1 million to the winner.
The tournament will start with the final three races that air on Prime Video. Those races will determine driver seeding in the head-to-head bracket for the top 32 drivers. The seeding will be established by best finish in each race over the three races, and tiebreakers will be broken by the next-best finish followed by season point position.
TNT Sports, which will broadcast the five NASCAR Cup Series races after the five on Prime Video, will carry the tournament. The highest-finish driver in each race advances in the tournament.
“With the l aunch of our new media rights partnerships in 2025, we were excited to partner with Prime Video and TNT Sports to collaborate on fan engagement concepts that drive storylines in our sport and innovation from a production perspective,” said Brian Herbst, NASCAR SVP, Media and Productions. “The idea of an in-season tournament has been discussed within the NASCAR industry and as we started to focus on adding promotional elements that drive interest throughout the season, we were excited by the opportunity to leverage the marketing weight of Amazon and TNT Sports to bring this concept to life.