Fred Lorenzen, who earned the nickname “Golden Boy” for his exploits in the early days of NASCAR, died earlier this month. He was 89.

“Fred Lorenzen was one of NASCAR’s first true superstars,” said NASCAR chairman and CEO Jim France. “A fan favorite, he helped NASCAR expand from its original roots. Fred was the picture-perfect NASCAR star, helping to bring the sport to the silver screen — which further grew NASCAR’s popularity during its early years. For many years, NASCAR’s ‘Golden Boy’ was also its gold standard, a fact that eventually led him to the sport’s pinnacle, a rightful place in the NASCAR Hall of Fame.