Nissan just announced the 2024 Titan pickup with three changes: a narrowed trim lineup, an SV Bronze Edition Package, and a $120 MSRP increase. We didn’t openly wonder about the full-sizer getting another model year, but the Titan’s
To the outlets that asked Nissan about the news, the automaker sent this statement: “Production of the Nissan Titan is scheduled to end summer 2024 at our Canton plant in Mississippi. Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action. Titan has been an important nameplate for Nissan in North America for 20 years, and we’re grateful to the dealers
The news reinforces what we already knew: Breaking into the full-size U.S. truck market remains one of the greatest challenges in the automotive kingdom, and that “only” wanting a tiny piece of a large pie doesn’t guarantee getting even that. Nissan originally targeted 100,000 annual Titan sales in the U.S. at the Titan’s launch. That’s about where the Tundra
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