GRIDLIFE counting down to 2025 season launch

Following a record-setting 2024 season, the countdown is on for the 2025 launch of GRIDLIFE. With events that focus on fan and participant experience highlighted by music, motorsports and car culture, the 12th season of GRIDLIFE is poised to continue to attract a growing fan base and high-profile drivers.

More than just a series, GRIDLIFE has carved out a distinct niche at the intersection of high-performance racing, car culture and music festival energy. As it heads into its 12th season, GRIDLIFE continues to push the boundaries of the motorsport experience, creating an unforgettable, unique atmosphere for competitors, spectators, vendors and partners.

Staged within a 90-minute drive of Charlotte, Columbia, Sumter and Fayetteville, Carolina Motorsports Park will host the GRIDLIFE season-opener on April 11-13. The weekend will feature GRIDLIFE Drift, GRIDLIFE TrackBattle Time Attack, the Eibach GLTC Championship, GRIDLIFE RUSH Series and the Aftergrid Music Experience Festival with Emo Nite playing a Grave Rave set on Saturday, April 12.

With an expanded nine-event schedule that features stops at tracks like WeatherTech Raceway Laguna Seca, Road America, as well as a Special Stage with Formula Drift at Michelin Raceway Road Atlanta, the 2025 season will feature new event formats, increased paddock-focused partnerships and a lineup of top-tier drivers as well as musical acts.

In June, the organization will launch the GRIDLIFE Grand Touring (GLGT) series, adding a new competitive format to the mix and further enriching the weekend’s lineup. The introduction of the GLGT race series adds an exciting new dimension to the event lineup, introducing the fastest category of competition in the GRIDLIFE family.

As a testament to the increasing popularity of grassroots motorsport, Time Attack has already sold out for the season, while the Eibach GLTC Championship is quickly approaching full capacity.

GRIDLIFE welcomed nearly 2,000 on-track entries throughout the 2024 season, a 30% increase over 2023. With entries filling up and oversubscribed in some groups, 2025 is on pace for another record-breaking competition season. Entries for GLGT, GRIDLIFE Drift and GRIDLIFE RUSH Series are still being accepted at some rounds.

Beyond the track, the surge in participation is mirrored by a 50% YoY increase in sponsorship involvement ahead of the 2025 season, underscoring the series’ expanding influence and its ability to attract significant industry support. This increased backing allows GRIDLIFE to enhance infrastructure, resources and overall event experiences, ensuring that its continued growth remains both sustainable and impactful.

“The 2025 season is shaping up to be one of the most exciting in GRIDLIFE history,” said Chris Stewart. “We’re taking everything we’ve learned over the past decade to shape the future of GRIDLIFE. With a renewed focus on delivering consistency for drivers and enhancing attendee offerings, this year is all about refining every detail and setting a strong foundation for the next decade.”