The Audi 100 name has a long and occasionally painful history in the United States. The first-generation 100 first appeared here as a 1970 model, when Audi’s official name was still Audi NSU Auto Union, with U.S. sales continuing through 1977
The C4 Audi 100 was essentially an extensive facelift of the C3, but one major mechanical change took place: the introduction of Audi’s first V6 engine.
This is a 2.8-liter rated at 172 horsepower and 184 pound-feet, driving the front wheels in this non-Quattro car.
Because of the Unintended Acceleration nightmare, which was still killing Audi sales here when this car was in the showroom, all U.S.-market automatic-equipped 5000s and 100s got these warning stickers beginning in 1987. 23 million 1966-1980 Ford vehicles built with defective automatic transmissions
This car’s body looks great after 31 years, with neither dents nor rust. The odometer shows that it traveled just a bit into six-figure mileage during its life.
The fearsome Arizona sun took its toll on the seat leather, but otherwise the interior looks decent.
Its owner or owners took good care of it, we can see.
Note the “Compact Cassette” text on the factory radio; that was the official name for what came to be known as just the cassette tape. By 1992, Audi radios may have been the last place that designation was used.
The MSRP on the front-wheel-drive 1992 Audi 100 CS sedan was $34,400, or about $76,669 in 2023 dollars. That was a bit cheaper than its BMW 525i competitor, which listed at $35,600 (about $79,345 after inflation).
Welcome to the 1990s.
In their homeland, the Audi 80 (known as the Audi 90 on this side of the Atlantic) and Audi 100 got suspiciously American-sounding music in this TV advertisement. Vorsprung durch Technik.