Amazon’s Prime Video will be a primary sponsor of Hendrick Motorsports driver Chase Elliott in three NASCAR Cup Series races this season.
Prime Video will debut on the No. 9 Chevrolet at Talladega Superspeedway (April 27). The other two races will be at Kansas Speedway (May 11) and the All-Star Race at North Wilkesboro Speedway (May 18).
Prime Video and Elliott will continue their relationship through the 2027 season. Prime Video will be a full-season associate sponsor on the car.
“We’re thrilled to work with Hendrick Motorsports and Chase as we begin our NASCAR coverage in 2025,” said Stacey Rosenson, Head of U.S. Sports Marketing, Prime Video. “It represents an exciting extension of our new NASCAR relationship. Chase is a wildly popular, championship-winning driver, and we can’t wait to see the No. 9 Prime Video team in action as we approach our streaming debut.”
The three-race sponsorship will lead into Prime Video’s coverage of the NASCAR Cup Series. NASCAR and the streaming service begin a seven-year relationship this season, with Prime Video broadcasting the Coca-Cola 600 and then the races at Nashville Superspeedway, Michigan International Speedway, Mexico City, and Pocono Raceway.
“Welcoming Prime Video to our team is a proud moment,” said Rick Hendrick, owner of Hendrick Motorsports. “They’ve committed to our sport in a big way and are taking an innovative approach to delivering world-class broadcasts and content to our fans. Hendrick Motorsports is ready to support their efforts, and we look forward to building something special together over the next three years.”
Prime Video helps fill the void on Elliott’s car left by Hooters. Hendrick Motorsports cut ties with Hooters midway through the 2024 season due to the company not fulfilling its obligations, and the restaurant later shut down over 40 restaurants. Hooters was on the No. 9 car for three races last year.
“It’s great to see Prime Video come into NASCAR and now join us at Hendrick Motorsports and the No. 9 team,” Elliott said. “They’re leaders in entertainment and technology, and I think that’s a perfect fit on a lot of levels. Seeing a fresh perspective on our sport is cool, and I’m happy to be a part of the effort and have their support.”