Whelen Engineering will partner with Mazda Motorsports to become the title sponsor of the Mazda MX-5 Cup series beginning in 2024.
The relationship marks a new chapter for Whelen, which has a long history of involvement with motorsports that includes supplying tracks with emergency lighting equipment, sponsoring drivers, teams and series in a variety of disciplines, as well as an active engagement with a range of safety response programs in the sport.
The Mazda MX-5 Cup safety car has featured Whelen products for numerous seasons.
“We’re thrilled to be part of MX-5 Cup and believe in the value and opportunities this partnership will bring to both of our organizations,” Whelen Engineering Company President & CEO Geoff Marsh said.
“I had the pleasure of watching one of the MX-5 Cup races in person at Daytona this past January and I believe the popularity of this series will continue to grow as more people experience the excitement of all these talented drivers.”